LUPA is latin for she-wolf, the freedom and moody defience that such an image evoked was consistant with the concept that LUPA’s creators Bryony Jackson and Davina Adamson were developing.

INDEPENDENT clothing and contemporary ART

The lupa philosophy is creative and logical.
How do you reconcile sustainability with business? By localising industry.

LUPA began in 2001 in response to the increasing importation of low quality disposable fashion, the homogenisation of design, and excessive energy disposal that results from mass production. Lupa set out to create a platform for strictly Melbourne design. The quality and innovation of design reflects Melbourne's culture and place.